It's a 2-day workshop, live online, capped at 30 members so you actually get attention. Day one we build your system: your customer language, your content pillars, and 100+ content ideas mapped to your business. Between Day 1 and Day 2 you film, then Day 2 learn how to edit it all, and walk out with up to 20 drafts ready to publish. After the workshop, you receive 6 months of WhatsApp access for feedback, plus a month of 1:1 support to troubleshoot anything that comes up live. Lifetime access to the digital workbook and every update I make to the system.

Six months on WhatsApp. You finish a video, you're not sure if it's any good, you send it through and I tell you what's working and what's not. Same goes for hooks, captions, ad creative, DMs that aren't converting... literally anything content. On top of that you get 2 personal 1:1 calls included post workshop, worth $1200. We schedule them in when you need them in the first month, online. Most students use these when they have enough published content to do an overview on, to then receive the next strategy, or when getting their system live and the questions are coming thick and fast.

Two options. One, you don't have to be. I've got multiple students who never film a single video and convert their existing followers into customers using the DM system I teach, plus a faceless content style that performs just as well on the right offer. No ads, no face, still works. Two, if you want camera confidence, we build it. The workshop has an optional exposure therapy track where I get you comfortable on camera in two days. By lunch on day two most people are yapping like they've been doing it for years. Your call which path you take, depending on where you're at.

Whatever you've already got. Your phone is enough. I've had students film on five-year-old iPhones and outperform agencies with full studios. Once you're in, I'll share my tool list: the gear, apps, and software I use myself and that students have validated as the best in the market. None of it is required to get started.

Established, service-based businesses doing real revenue, B2B or B2C. If you have customers, you have a story, and you have something to teach. That's all you need.

It doesn't work for pre-revenue businesses (you need customers before you can talk about them), e-commerce (different game entirely), or anyone who wants it done for them... that's what the $15k agency you got burned by was for. This is for owners who want to own their marketing rather than rent it. No real estate agents!